OUAI Haircare @theouai

Haircare you can relate to, FINALLY. Shop theOUAI.com

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OUAI Haircare photos and videos

6 hours ago

The (rose ) on top to your morning routine. 🌹 Melrose Place has the same fragrance as Rose Hair & Body Oil, meaning you can smell like roses, champagne and pink peppercorn from head to toe. < #regram @twokidsandacoffee >

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Yesterday

Big plans need bigger ponies. 💯 @claudiagraziano used Texturizing Hair Spray to get this look. 🙋‍♀️ And don’t forget: You get free shipping on all orders made this weekend, ends tomorrow 8.25.

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2 days ago

OUAI obsessed? Shipping is on us this weekend for everything on site, no code required. 🛍 Just tap the link in our bio and let us know what you got in the comments below. < #regram @gold satin>

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3 days ago

There’s no one we’d rather spend a day in Bondi Beach with. 💁‍♀️🌊 @elle_ferguson is taking us through her stomping grounds in Australia in honor of our fragrance, North Bondi. To watch the entire video, search @theOUAI on YouTube. ▶️

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4 days ago

Our best kept secret sale. 🤫 Get 15% off ALL our Shampoos and Conditioners today & tomorrow. The only OUAI to access the sale is through the link in our bio—Just enter the code “DAILYSECRET” at checkout. < #regram @jessnellgraves >

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3 days ago

Reach for Texturizing Hair Spray to create texture and light hold for ANY hair type. @cynthiadhimdishair shows us how it’s done.

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5 days ago

Not your average hair spray. 💯 Texturizing Hair Spray is our go-to for light hold and effortless texture. Find out our favorite texture tips below. ⬇️ ⠀ WHAT IT DOES Texturizing Hair Spray is ultra-light and builds volume and texture, while absorbing oil and refreshing hair. ⠀ HOW TO USE Shake it up. Hold 6” from your head, and mist from roots to ends. For ultimate volume, flip your head upside down and spray. ⠀ KEY INGREDIENTS A copolymer blend: delivers the perfect amount of weightless volume and hold. Kiwi and aloe extracts: gives hair a soft, touchable feel. Volcanic minerals: absorbs impurities like oil and product build-up. ⠀ FRAGRANCE North Bondi ⠀ FREE OF Talc, Parabens, Sodium Chloride Cruelty free ⠀ < #regram @urbeautybestie >

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5 days ago

Imagine if dry shampoo and hairspray had a baby, and you’ve got Texturizing Hair Spray. Mist it on dry hair and scrunch strands out with your fingers for a loose, lived in look like ☝️. < #regram @themanestyle >

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1 weeks ago

Emojis speak louder than words—comment below with an emoji that describes your favorite fragrance. 🥀🌸 And don’t forget, you can shop both North Bondi and Melrose Place at @urbanoutfitters < #regram @rfmb >

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2 weeks ago

Cut to: Us every morning. < #regram @maneaddicts >

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2 weeks ago

Finishing Crème is one of the most underrated (but oft misunderstood ) products in our lineup. What questions do you have? 🤔 < #regram @luxbubs >

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2 weeks ago

A pony above the rest. Add Finishing Crème to help smooth out your pony and help add shine. Shop now at @sephora < #regram @kathleen_hair >

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2 weeks ago

Hydrate your heart out. 💦 Tap to shop Finishing Crème. < #regram @lilyytay >

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2 weeks ago

@jujhavens is showing us her Bella Hadid inspired hair and makeup look (hint: it involves Finishing Creme ). Watch the entire tutorial by searching @theOUAI on Youtube.

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2 weeks ago

Finishing Crème is what we call lotion for your hair. 🧴Keep reading to find out how we love using it. ⠀ WHAT IT DOES Finishing Crème is a hydrating styling creme that gives thermal protection before a blow out, and smooths dry ends when used after a blow out to give a lived in look. ⠀ HOW TO USE Apply a dime size amount after a blowout, or work a small dab on dry strands for light separation. ⠀ KEY INGREDIENTS 1. Artichoke leaf extract: provides a sheer protective layer to seal and protect hair color from UV rays 2. Shea butter: hydrates and softens hair 3. The combination of olive and jojoba oil will help smooth the hair cuticle and prevent frizz 4. Beeswax: helps build thickness and texture into hair 5. A silicone blend protects hair from heat styling up to 450° ⠀ FREE OF Parabens, Sodium Chloride Cruelty Free ⠀ Shop now @sephora ⠀ < #regram @juliana_m_leite >

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2 weeks ago

@antoni said he uses Finishing Creme to tame his flyaways, so we’re using Finishing Creme to tame our flyaways. 💁‍♀️ Tap the link in our bio to learn his go-to hair routine.

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2 weeks ago

Weightless oils with a smooth finish, but a few 🔑 differences. Reach for Hair Oil if you need instant repair and protection, and Rose Hair & Body Oil if you need some extra hydration. 💦 < #regram @chloecarno >

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3 weeks ago

IT’S OFFICIAL: Fragrances are now available at @sephoraaus 🇦🇺 Pick up North Bondi, inspired by down under darlings like @elle_ferguson , and Melrose place, inspired by our favorite spots in LA.

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3 weeks ago

Good news! You can finally shop fragrance IRL @sephora Friendly reminder to find us by our hair products. 🤗

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3 weeks ago

And cue the shine. ✨ Keep watching to see how @sivanayla uses Hair Oil to keep her fly aways from being blown away. 💨 < #regram @revolvebeauty >

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3 weeks ago

Come fly a-OUAI with us. Hair Oil doubles as an overnight mask - pack it in your travel bag next time you’re catching some zzz’s on a flight. 😴< #regram @tara onr>

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3 weeks ago

We’re putting our friends from Australia and USA up to the test to see who knows their country best. Keep watching by searching @theOUAI on YouTube and see how much you know. Hopefully you’ll learn some fun facts along the OUAI. 🤔🇦🇺🇺🇸

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3 weeks ago

In light of the recent mass shootings in Gilroy, El Paso and Dayton, we simply couldn’t go on with business as usual without stopping for a moment of remembrance and reflection. It feels impossible to come to terms with the senseless gun violence that has become commonplace in our country. To all those who lost their lives, were injured or impacted by the shootings, our hearts are with you. ⠀ Beyond expressions of condolences, we’ve wrestled with how, as a brand, we come together to discuss issues that command our voice, when silence is often the easier route. At the end of the day, we are more than a brand. Together, we’re a diverse community of almost 1 million people. If we each spend 5 minutes asking our government to prioritize the conversations on gun control, we can make a big impact. ⠀ For OUAIs to get involved: 1. Donate. Organizations like @everytown and @momsdemand work to improve gun safety in America and eradicate gun violence. For convenience, we’ve linked both organizations in our bio. 2. Call or write your senator. Text CHECKS to 644-33 or click the link in our bio to be connected to your senators’ district offices and tell them to act now on common-sense gun safety legislation. 3. Register to vote. Hold elected leaders accountable by making sure your voter registration is up to date. 4. Attend an event or join a student group. @studentsdemand meet across schools and community centers to call on congress for smarter gun laws. 5. Use your platform. Follow along on our Stories and join us in completing Acts of Kindness to honor the victims of the recent shootings, as originated by the #ElPasoChallenge

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3 weeks ago

Split up with split ends. 🙅‍♀️ Rub one pump of Hair Oil in your hands and gently smooth through your hair from mid-length to ends to create a flyaway free pony like ☝️ @hairbycarmenamelia

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3 weeks ago

Protect your hair like you protect your skin. 💫 Hair Oil keeps your hair color safe from UV rays and sun rays, while sealing split ends. Scroll down for the deets. ⬇️ ⠀ WHAT IT DOES: Hair Oil smooths frizz, seals split ends and protects hair color from fading, all while creating a super-smooth finish. ⠀ HOW TO USE Work 1-3 drops through wet or dry hair. ⠀ KEY INGREDIENTS Ama oil: goes deep into the hair shaft to repair damaged hair follicles while providing an invisible shield protecting the hair from humidity. Borage oil: removes and prevents frizz. Baobab seed oil: provides hydration and seals split ends. African Galanga root extract: provides a UV filter to prevent color fading Jojoba oil and sweet almond oil: leave hair shiny and healthy. ⠀ FREE OF - Parabens, Sodium Chloride Cruelty Free ⠀ Shop now @sephora ⠀ < #regram @meganngentry >

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3 weeks ago

Waves that are just… so, so good. 🌊 @mariathattil used Hair Oil and Wave Spray to create this look.

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4 weeks ago

Make room on your vanity - North Bondi and Melrose Place are back for good. Tap to shop. < #regram @madisonelainechertow >

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4 weeks ago

Bringing our OUAI game. < #regram @batninja >

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4 weeks ago

Just a touch of Texturizing Hair Spray, Volumizing Hair Spray and Rose Hair & Body Oil, hbu? < #regram @dsweetest_ >

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4 weeks ago

Up your scents appeal with our two fan-favorite perfumes. Our Melrose Place fragrance smells like Rose Hair & Body Oil and Scalp & Body Scrub, while North Bondi smells like Wave Spray and Leave in Conditioner. Shop them both at @sephora and @sephoracanada

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4 weeks ago

We took @jenatkinhair to Melrose Place and asked her everything you ever wanted to know about LA. Catch the full video by searching @theouai on YouTube. 🎥

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4 weeks ago

We’re on our OUAI to the windy city. 💨🏙 If you live in Chicago, come say hi to us + shop fragrances at the @ipsy Destination: Chicago event from 8.2-8.4!

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4 weeks ago

We’re spilling the tea: Spritz Melrose Place after applying a similar scent—like Rose Hair & Body Oil—to help the fragrance last all day. 🌹

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4 weeks ago

We want to see you toting around town - tag us in your pics for a chance to be featured. 🤩 < #regram @ezgierren >

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3 weeks ago

Our biggest Give-a-OUAI yet. 🤩We’re hooking you and a friend up with the ultimate LA vacation. ✈️🌊🌴☀️🥑🏖Your trip will include: ⠀ Airfare to LA and a 2-night stay at the @mondrianlosangeles Hotel, plus $100 worth of transportation each via Uber. Gift cards for both to all our favorite LA spots including: $50 at @alfred $220 at @katesomervilleskincare $100 at @violetgrey $100 at @outdoorvoices $50 at @moonjuice $50 at @glossier + a Farmers Market tote full of OUAI ⠀ Here’s how to enter: 1. Like this post 🤗 2. Tag your travel buddy below 👇 3. Make sure you’re both following us ✔️ ⠀ *US only* UPDATE: winners have been chosen.

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